Shirel Ponnudurai

From January 21–23, Shirel Ponnudurai , one of four students nationwide, had the opportunity to attend the FMI Midwinter Executive Conference in San Diego, California as a recipient of the FMI Foundation’s Midwinter Student Scholarship.

This project, funded by the United Dairy Industry of Michigan, aims to develop a deeper understanding of how consumers use and perceive dairy products, as well as how they perceive different marketing messages intended to promote dairy consumption. The first key component involves conducting in-depth interviews with a range of stakeholders who regularly interact with or influence dairy consumers. These include K–12 school staff and nutrition directors, college athletes and nutritionists, and...