Vincenzina Caputo is a Professor and Homer Nowlin Endowed Chair in Consumer and Food Economics at Michigan State University. Her research focuses on understanding decision‐making processes governing food choices, developing methods to evaluate their impacts on food systems and policy, and translating findings into recommendations for industry, policymakers, and academia. Her work appears in leading journals including the American Journal of Agricultural Economics, Journal of Economic Behavior & Organization, European Review of Agricultural Economics, and Food Policy, among others. Her research is supported by private entities (Food Industry Association, Farm Foundation and various commodity groups) and public agencies (National Science Foundation and the United States Department of Agriculture). Beyond academia, industry leaders and policymakers seek her expertise to inform practice and policy. She is editor-in-chief of the European Review of Agricultural Economics, serves on the Agricultural & Applied Economics Association board, and co-directs the Survey Design and Experimental Methods workshop.