This project, funded by the United Dairy Industry of Michigan, aims to develop a deeper understanding of how consumers use and perceive dairy products, as well as how they perceive different marketing messages intended to promote dairy consumption. The first key component involves conducting in-depth interviews with a range of stakeholders who regularly interact with or influence dairy consumers. These include K–12 school staff and nutrition directors, college athletes and nu

How introducing plant-based and upcycled ingredients into fast food can diversify supply chains and create new market opportunities.