We study how food choices are made and how they shape supply chains, food systems, and policy. Using data-driven methods (focus groups, individual interviews, survey, experiments, scanner data and big data), we generate new knowledge and develop evidence-based solutions to industry and policy challenges, providing timely insights that support societal well-being.
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Our team develops innovative research methods and applies cutting-edge tools to evaluate new product development, market trends, food environments, emerging consumption issues, food policy, marketing campaigns, nutrition and sensory experiences. Our work impacts farmers, food companies, retailers, consumers, policymakers, advocacy groups, and the academic community.
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This work is made possible through the support of the Homer Nowlin Endowed Chair in Food and Consumer Economics at Michigan State University and the generosity of our donors, including members of the agriculture and food industry, commodity groups, and leading public agencies such as the National Science Foundation and USDA NIFA.
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