Zheng Liang Yang is a third-year Ph.D. student in the Agricultural, Food, and Research Economics (AFRE) Department at Michigan State University. Prior to joining MSU, he earned his M.S. degree in Economics at KU Leuven (Belgium) and M.S. degree in Applied Economics at the University of Idaho. His research interests primarily focus on consumer behavior, and he attempts to explore the application of new technologies or methods in consumer behavior analysis. In his leisure time, he enjoys reading books, cooking, and playing football.  

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Currently, his research primarily investigates the relationship between visual information design and its impact on consumer behavior, such as willingness to pay and beliefs about products.

 

Example of animal welfare products can be found here. 

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