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Mapping Public Trust in Food: Who Are America’s “Trusted Voices”?
Through a monthly survey, we have been gauging U.S. consumers’ trust in key institutions and actors shaping public conversation on agri-food technologies. This project is funded by USDA–NIFA AFRI and led by the Food Choice & Policy Lab at Michigan State University in collaboration with researchers from Michigan State University and Purdue University. We are excited to announce the release of the first edition of our report. Read the full report [link here ] . This edition foc
19 minutes ago1 min read


Pouring Out the Truth: What Consumers Say About Dairy Today
This project, funded by the United Dairy Industry of Michigan, aims to develop a deeper understanding of how consumers use and perceive dairy products, as well as how they perceive different marketing messages intended to promote dairy consumption. The first key component involves conducting in-depth interviews with a range of stakeholders who regularly interact with or influence dairy consumers. These include K–12 school staff and nutrition directors, college athletes and nu
Nov 25, 20251 min read


Rethinking the Fast-Food Menu: How Plant-Based and Upcycled Foods Offer a Competitive Edge
How introducing plant-based and upcycled ingredients into fast food can diversify supply chains and create new market opportunities.
Mar 26, 20252 min read
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