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We bring together research, education, and outreach to connect science with society, tackling today’s challenges and creating opportunities for tomorrow.

Innovations in agriculture, food, health, the environment, and human sciences begin with people, and so does our work

Projects

Dairy
Marketing

We gather insights on consumer habits and perception about dairy products and evaluate the effectiveness of marketing messages on the willingness to consume. 

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High Oleic Soybean Feed

We investigate the market potential for high-oleic soybeans as dairy feed, which could improve supply chain efficiency and benefit producers and consumers. 

MAAA

Policy Evaluation: Wine in Grocery Stores

We assess how wine sales liberalization impacts liquor store closures, employment, and tax revenue, using advanced empirical methods and data

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Policy Evaluation: Cage Free Eggs

We assess the impact of cage-free egg production on U.S. producers and consumers driven by regulations and retailer pledges to cage-free systems.

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College of Agriculture and Natural Resources (CANR)

Morrill Hall of Agriculture,

446 W Circle Suite 301,

East Lansing, MI 48824

In Collaboration With:

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Contact:

517-505-9221

vcaputo@msu.edu

foodchoicelab@gmail.com

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