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Thank you to our DONORS! Your support of today’s research will help build a better future

Through your support, we advance knowledge on food choice and policy research, inform and shape industry practices and public policy, and help train the next generation of agricultural economists.

Projects

Meal Click - Food Away From Home

We examine how policies and digital tools influence consumer preferences and purchases on online food platforms to promote healthier choices.

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Trust in
Science 

We examine the relationship between trustworthiness perceptions and consumer behavior, particularly in the context of emerging agri-food technologies.

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High Oleic Soybean Feed

We investigate the market potential for high-oleic soybeans as dairy feed, which could improve supply chain efficiency and benefit producers and consumers. 

MAAA

Supermarket & Sustainability

We examine supermarket roles in sustainability by analyzing how pricing instruments, specifically meat taxes, shape consumers’ protein-purchase preferences.​​​

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Food
Environments

We study the composition of digital food-away-from-home environments: who sells, what is offered, how it’s presented, and at what price.​​​

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NOWLIN CHAIR

Dairy
Marketing

We gather insights on consumer habits and perception about dairy products and evaluate the effectiveness of marketing messages on the willingness to consume. 

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Food
Additives

We examine how policies and digital tools influence consumer preferences and purchases on online food platforms to promote healthier choices.

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NOWLIN CHAIR

Policy Evaluation: Wine in Grocery Stores

We assess how wine sales liberalization impacts liquor store closures, employment, and tax revenue, using advanced empirical methods and data

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Circular

Bioeconomy

We examine how markets and consumer beliefs about products made from recovered food waste contribute to the circular bioeconomy.

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NOWLIN CHAIR

Meat
Alternatives

We study the market for meat alternatives, from upstream supply chains to downstream consumer behavior. 

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Policy Evaluation: Cage Free Eggs

We assess the impact of cage-free egg production on U.S. producers and consumers driven by regulations and retailer pledges to cage-free systems.

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Consumer Acceptance of Gene Editing 

We study consumer acceptance of gene-editing and bioengineering, testing preferences, communication strategies, and policy frameworks shaping trust and demand

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College of Agriculture and Natural Resources (CANR)

Morrill Hall of Agriculture,

446 W Circle Suite 301,

East Lansing, MI 48824

In Collaboration With:

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Contact:

517-505-9221

vcaputo@msu.edu

foodchoicelab@gmail.com

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